In retrospect, this may seem a bit far fetched, but if we look at the scope of Apple’s reign in consumer hand-helds, they pretty much have all fronts covered except for one little (big) niche market: hand-held gaming. Apple’s got the technology (Think touch-screen a la Nintendo DS) and Steve Job’s tenacity. So what would it look like if Apple decided to make a system?
Well, I think brainstorming would have gone a little something like this on the Apple development floor:
Jobs: “Let’s make a hand-held!”
Dev Staff: “That’s brilliant!”
Jobs: “Right, but let’s make it look like the iPod Touch, you know, that design we stole from the old iPhone, which happens to look like the new iPhone 3G!”
Dev Staff: “That’s brilliant!”
Although, who would be surprised if any previous Apple design scheme was implemented for a hand-held? Do you think the iPhone 3G was the first product line to look exactly the same as the last generation? Perhaps, but with a few aesthetic adjustments there have been other products that fall into this ball park (Think iPod).
Jobs: “And instead of using real buttons with tactile-response for optimum gameplay, we should be geniuses and make them mono-sensitive with touch-screen buttons!”
Dev Staff: “That’s brilliant!”
Jobs: “We’ll call it the iPad, get it? like D-Pad-If we call it iPad, everyone’s gonna know it’s Apple design, and they’ll start calling other gaming hand-helds iPads!”
Dev Staff: “Sold!”
Let’s not forget though, not only is it an iPad, it’s an iPod, an iPhone and a mobile iMac. In other words, it’s an mp3 player, a phone, and a mini-computer but it just sounds so much better when you use Apple brand names to describe products-After all, Apple is indeed the Q-tip and the Band-Aid of all cotton swabs and adhesive bandages.
Would this be a likely scenario? Perhaps, but what’s most unlikely to happen is Apple’s entrance into the gaming industry anytime soon (They’ve got a bunch of other stuff to worry about in the mean time, i.e iPhone 3G release!). And with all hypotheses aside, you can derive from the history of Apple’s product lines that they’re pretty damn good at designing new ergonomic products that detract very little from the original design-especially the mechanics.
In the mean time we will have to wait and see what Apple’s adaptive uses are for its gaming trademark protection.